Business Book

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Business books are a great source of knowledge from others that have been in the trenches building enterprises. I love classic texts that are used in MBA classes as well as modern “self-help” style books that help people solve their problems. I try to read at least one business book each month, rotating between the styles and formats. I even have a book club, Bette’s Business Book Club that meets monthly on Zoom, as we all read a business book and get together to discuss it. Even if you haven’t read the book, we’d love to have you join our video conference to ask questions of those of us that have.

Business Book: Start With Why

Learning from the experiences of others is one of the best ways to advance your knowledge quickly. Many of us stop reading and learning when we are no longer in school, which causes us to stagnate. By learning from others, we gain some of the benefits of their experiences. There are many other avenues for acquiring this experience, including one-on-one coaching, seminars or webinars, conferences, audiobooks, podcasts or published interviews. However, I find the business book, either listened to as an audiobook or in the written form on paper or a kindle, is a fantastic way to acquire the knowledge quickly and easily.

I love to curl up on the couch on a Saturday morning with a cup of coffee and the lastest selection from my book club, often sitting there wish some sticky note tags to mark pages that I find inspirational. I love our monthly roundtable book club format, discussing the book with friends, clients, family, and people I’ve never met over the Internet.

I used to host book club in the coffee shop outside my Fort Lauderdale office, but during the COVID-19 shutdown, I moved it online to Zoom. It turned out to be more popular on Zoom, and the streaming to Facebook has been even more engaging. You can see our previous Book Club meetings on the website or Youtube, with our Business Book Club Playlist.

While the book club is a great accountability tool, I try to read other books that wouldn’t be as popular with my membership. We discuss our choices and recommendations in the Facebook Group, so if you’re interested please join us.

Getting to Yes

By |2020-12-01T03:28:49-05:00April 24th, 2020|Business Book Club|

Principled negotiation is defined by people, interests, options, and criteria. Negotiation interests include substance and relationships. Separate the people from the problem. Make sure everyone's interests are aligned. Invent multiple options agreeable to both sides. Measure results on objective criteria. Learn to use negotiation jugitsu.

Balance working ON and IN my business.

By |2021-03-02T12:00:26-05:00January 25th, 2020|Quickies with Bette|

Check out how I balance working on my business with working in my business. I wanted to talk about how I balance working on my business with working in my business. And for me, the easiest way I found to make sure that I'm consistently working on my business is I had to pick a day of the week and say, this is my day. It's not a client day, it's not a billable working day, it's a work on the business day, and for me, that day is Friday.

Influence – Video

By |2021-03-02T14:05:49-05:00March 27th, 2019|Business Book Club|

There are six weapons of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity is when you receive something and feel you have to give something back. Commitment and consistency are associated with personal and intellectual strengths. Social proof is how we take behavior cues from others. People prefer to say yes to someone they know and like. Authority can trigger compliance is others. Scarcity can increase the perceived value of something.

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