"Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong" by Eric Barker was June's Business Book. Join me and my fellow book club members as we discuss our key takeaways from "Barking Up The Wrong Tree," and let us know what you think in the comments. We concluded that this is one of our favorite book club books and that if you were going to read only one of our business books, Barking Up The Wrong Tree is the one you should read.
To Sell Is Human: The Surprising Truth About Moving Others, by Daniel H. Pink, was May's Business Book. Join me and my fellow book club members as we discuss our key takeaways from To Sell Is Human. We concluded that this is an excellent book for beginners because it summarizes many books we've read previously at Bette's Business Book Club. Watch our book club below and let us know what you think in the comment section.
"The Go-Giver: A Little Story About A Powerful Business Idea" by Bob Burg and John David Mann. This month's book club was inspiring because we were unexpectedly blessed with the presence of one of The Go-Giver's authors, John David Mann, and his wife, Ana. John David Mann reached out to us on Twitter after seeing one of our posts about book club and offered to come on.
"Failing Forward: Turning Mistakes into Stepping Stones for Success" by John C. Maxwell. Join me and my fellow book club members as we discuss our key takeaways from Failing Forward.
Join us for Bette's Business Bookclub meeting where we discuss, "Delivering Happiness: A Path to Profits, Passion, and Purpose" by Tony Hsieh.
Today, we will be discussing the book, "Subscribed- Why the Subscription Model Will Be Your Company's Future - and What To Do About It" By Tien Tzuo, Gabe Weisert.
Watch as we discuss the book, "Who Moved My Cheese?" by Spencer Johnson.
Business owners discuss the book indistractable by Nir Eyal. Learn why we are so distracted and how to gain focus and control over life. Tips to hack your calendar, your schedule, your phone, your computer- and even social media.
The "five second rule" is a metacognition tool (brain hack) that can create behavioral changes. Count down backwards- five, four, three, two, one, and then make a physical motion to prevent your brain from stopping your instinct to act.
For July, we read and discussed the book Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott.
Customers by a company's "why." The golden circle starts with why on the inside, how in the next bigger circle, and what on the outside. The why is why a company does what it does, how is the process, and the what is the product or service. An organization's leader needs to be the manifestation of its why.
Good is the enemy of great. Great companies have level five leaders, who are a genius with a thousand helpers. Get the right people on the bus in the right seats. Great companies have a hedgehog concept.
Principled negotiation is defined by people, interests, options, and criteria. Negotiation interests include substance and relationships. Separate the people from the problem. Make sure everyone's interests are aligned. Invent multiple options agreeable to both sides. Measure results on objective criteria. Learn to use negotiation jugitsu.
Design your business to run itself. Figure out your doing, deciding, delegating, and designing. Declare the core function of your business, your queen bee role. Capture your systems so work gets done how you want. Get clear on your customers.
There are six weapons of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity is when you receive something and feel you have to give something back. Commitment and consistency are associated with personal and intellectual strengths. Social proof is how we take behavior cues from others. People prefer to say yes to someone they know and like. Authority can trigger compliance is others. Scarcity can increase the perceived value of something.