To Sell Is Human: The Surprising Truth About Moving Others, by Daniel H. Pink, was May’s Business Book. Join me and my fellow book club members as we discuss our key takeaways from To Sell Is Human. We concluded that this is an excellent book for beginners because it summarizes many books we’ve read previously at Bette’s Business Book Club. Watch our book club below and let us know what you think in the comment section.
Daniel H. Pink aims to teach his readers that we are all in sales; what he means is that we all spend a good portion of our life convincing someone to do something. He says whether it’s getting your kid to clean their room, getting your boss to give you a raise, or even teaching your students a lesson: we’re all in sales. To some of us, this may seem obvious, but David H Pink believes it isn’t.
The next thing Pink brings to our attention is that the market has changed, that it’s no longer “buyer beware” because it’s changed to “seller beware.” I agree with him; the market has changed; anyone with access to the internet can “fact-check” you. I believe this makes it all the more important to be selling an honest product.
He tells us that the old “ABC” (Always Be Closing) way of selling is dead and that if we want to influence people, we must commit to his version of ABC. His understanding of ABC stands for Attunement, Buoyancy, and Clarity. Attunement means getting in touch with the world around you, Buoyancy meaning a combination of believing in what you’re selling and bouncing back from rejection, and Clarity, indicating the ability to find and solve problems.
Once Pink explains his ABCs in great detail, he teaches his readers how to pitch what they’re selling through various exercises and stories.
Don’t hesitate to join our Business Book Club; it’s completely free, and we are always looking for new members. Check out last month‘s book club, where we had an extraordinary guest. Thanks for reading, and we hope to see you next time.