Our Approach

Bette Hochberger:

Do the right thing… every time.

We always do the right thing, morally and ethically, before considering what is right financially.

Push the envelope, especially when it’s hard.

…but in this world nothing can be said to be certain, except death and taxes.

– Benjamin Franklin

The Values

When Bette launched her firm, she knew that it had to be different. Focused on the needs of the business owner, she built an organization that reflects her values. That dedication to being a value-driven firm helps us serve our clients better.

Honesty

Truthfulness Matters

Dishonest accountants go to jail. Every member of our team knows that we never do anything that’s not 100% honest.

Integrity

Morals Matter

We impress upon everyone we work with, internally and externally, that we always do the right thing, even when feeling pressured to do the wrong thing.

Respectful

Respect Our Clients

Zero tolerance for questionable billing, running up the clock, or pushing off a client’s needs.

Dependable

Always Reliable

Keep our word, always. If we can’t hit a deadline, we communicate early and quickly, never covering up.

Creative

Be an Artist

Even in accounting, we embrace our inner artist. We look for new and innovative ways to help our clients achieve their goals. We only hire individuals with outside interests.

Unique

Special and Different

Our team and our clients have a special spark, something that makes them unique. Everyone’s business and family needs are special, and we treat them as such.

Bette Hochberger CPA CGMA

Our Story

Bette & Dr. Gena Bofshever with a spine

The Beginning

When a big national firm was acquiring a regional firm Bette was at, she saw how they treated small business owners, and she knew there had to be a better way. With nothing other than that conviction and grit, she launched her firm out of a spare bedroom in her home. Over the years the firm has steadily grown, as her clients stand by her and her focus on running an ethical account firm that puts the best interests of their clients first.

Pushing the Envelope

In 2014, we fully embraced Cloud Accounting, even though it was new and challenging… it was the right thing for our clients.

In 2018, we fully embraced Remote Work, even when other firms felt they needed to watch people… it was the right thing for our team.

In 2020, we studied the CARES Act, offering free webinars to the business community… it was the right thing for our clients and community.

Giving Back

It is important that we serve the community that we are in. Bette is active in a variety of charitable causes, and she encourages every member of her team to participate in civic life. Volunteerism, charitable works, and helping local organizations is the code of who we are.

You miss 100% of the shots you don’t take.

– Michael Jordan

Our Team

A great organization is only as great as it’s team. We are proud of the senior team we have assembled, and hold all new teammates to the same high standards.

Bette Hochberger

Founder

Bette Hochberger is committed to helping her clients grow their business and build their wealth. Unlike larger firms that ignore small businesses, or neighborhood CPAs that only know tax returns, Bette built a cloud-based practice with talent from around the world to serve her clients.

Bette Looking out Window
Peter, Finance

Peter

Finance, Advisor

Cindy, Tax

Cindy

Tax Manager

Alex, Strategy

Alex

Strategy, Advisor

Vicki, Marketing

Vicki

Marketing

Success doesn’t just find you. You have to go out and get it.

Your Success is Our Success!