Our Approach
Bette Hochberger:
Do the right thing… every time.
We always do the right thing, morally and ethically, before considering what is right financially.
Push the envelope, especially when it’s hard.
…but in this world, nothing can be said to be certain, except death and taxes.
– Benjamin Franklin
The Values
When Bette launched her firm, she knew it had to be different. Focused on the needs of the business owner, she built an organization that reflects her values. That dedication to being a value-driven firm helps us serve our clients better.
Honesty
Truthfulness Matters
Dishonest accountants go to jail. Every member of our team knows that we never do anything that’s not 100% honest.
Integrity
Morals Matter
We impress upon everyone we work with, internally and externally, that we always do the right thing, even when feeling pressured to do the wrong thing.
Respectful
Respect Our Clients
Zero tolerance for questionable billing, running up the clock, or pushing off a client’s needs.
Dependable
Always Reliable
Keep our word, always. If we can’t hit a deadline, we communicate early and quickly, never covering up.
Creative
Be an Artist
Even in accounting, we embrace our inner artist. We look for new and innovative ways to help our clients achieve their goals. We only hire individuals with outside interests.
Unique
Special and Different
Our team and our clients have a special spark, something that makes them unique. Everyone’s business and family needs are special, and we treat them as such.
Our Story
The Beginning
When a big national firm was acquiring a regional firm Bette was at, she saw how they treated small business owners, and she knew there had to be a better way. With nothing other than that conviction and grit, she launched her firm out of a spare bedroom in her home. Over the years the firm has steadily grown, as her clients stand by her and her focus on running an ethical account firm that puts the best interests of their clients first.
Pushing the Envelope
In 2014, we fully embraced Cloud Accounting, even though it was new and challenging… it was the right thing for our clients.
In 2018, we fully embraced Remote Work, even when other firms felt they needed to watch people… it was the right thing for our team.
In 2020, we studied the CARES Act, offering free webinars to the business community… it was the right thing for our clients and community.
Giving Back
It is important that we serve the community that we are in. Bette is active in a variety of charitable causes, and she encourages every member of her team to participate in civic life. Volunteerism, charitable works, and helping local organizations is the code of who we are.
Price is what you pay; value is what you get.
– Warren Buffett
Our Team
Meet Our Exceptional Team: Committed to Excellence. Our seasoned professionals set high standards for success, and we welcome new teammates who share our dedication.
Bette Hochberger
Founder
Bette Hochberger is committed to helping her clients grow their businesses and build wealth. Unlike larger firms that ignore small businesses or neighborhood CPAs that only know tax returns, Bette made a cloud-based practice with talent from around the world to serve her clients.
Jordan
Marketing Manager
Yaylin
Operations
Cindy
Tax Manager
Jose
Controller
Kaylee
Social Media
Emily
Accountant