“The Go-Giver: A Little Story About A Powerful Business Idea” by Bob Burg and John David Mann. This month’s book club was inspiring because we were unexpectedly blessed with the presence of one of The Go-Giver’s authors, John David Mann, and his wife, Ana. John David Mann reached out to us on Twitter after seeing one of our posts about book club and offered to come on. Now, if you’ve read The Go-Giver, you’d know that I shouldn’t have been surprised by this generous act; but I still was. John was gracious enough to come on to our zoom chat and tell us about writing the book and answer any of our questions. Check out our video reviewing The Go-Giver below.
I’ve read this book multiple times, and I genuinely believe in its philosophies. To give you a summary, Bob Burg and John David Mann write about what they call “The Five Laws Of Stratospheric Success.” The first law is the law of value; this essentially means that when selling a product that you want to be successful, you must give away more in value than you take in payment. It sounds a bit counterintuitive, but it’s truly a remarkable “law” when you play with the idea a bit more. The second law is the law of compensation; this law gets into the nitty-gritty of how much money you will get. The Go-Giver makes it simple; the more lives you touch, the more money you make. The third law is the law of influence; this law points out that if your character is genuine and you put others first, you will, without a doubt, influence others. The fourth law is the law of authenticity; we all know this one because our parents have said it to us many times, “Just be yourself.” Remembering that at the core of what you sell is you and that the most valuable thing you can offer another person is your honest self. The fifth law is the law of receptivity which points out that you have to remain teachable and open to new experiences, meaning get used to saying “yes.”
If you’re interested in The Go-Giver, you can purchase it on amazon. If you want to join the discussion for our next book club, you may do so by joining our Facebook group. Next month we will be reviewing “To Sell Is Human.”
Check out last month’s book club, where we discussed Failing Forward.