Bette Hochberger, CPA, CGMA

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Bette Hochberger, CPA, CGMA

About Bette Hochberger, CPA, CGMA

Bette is the founder of the firm that bears her name. After launching her career in private accounting with technology startups and nonprofits in Boston and Miami, she transitioned to Public Accounting at large regional firms. She founded her firm so she could focus on the needs of small business owners instead of chasing billable hours with large corporations.

Influence

By |2020-12-01T03:44:36-05:00March 27th, 2019|Business Book Club|

There are six weapons of influence: reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. Reciprocity is when you receive something and feel you have to give something back. Commitment and consistency are associated with personal and intellectual strengths. Social proof is how we take behavior cues from others. People prefer to say yes to someone they know and like. Authority can trigger compliance is others. Scarcity can increase the perceived value of something.

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