Social Media Marketing is a fantastic way for small business owners and big ones to engage with current clients and future clients. On this #FinanceFriday, Karen Dennis teaches us how to choose which social media platform is best for your business to market on. Karen Dennis is a health care publicist, blogger, reputation manager, web content writer, and media pitcher with a proven track record of success. Karen focuses on creating media opportunities for physicians and other practitioners in print and online. Karen’s creativity in promoting these physicians has earned her the hashtag #PR4THEDR.

The thing is, there are many social media platforms to market on, and each one has a specific audience. The first thing you want to do is know your audience and then look at which social media platform that audience is on. Each platform has a particular demographic, and if you’ve heard the saying, “Only old people are on Facebook,” then you’re already kind of clued into understanding demographics. Karen gives us insider advice on how to increase your ROI (Return on Investment) and SEO (Search Engine Optimization) using social media marketing. Watch the video below to learn more.

Karen teaches us how to use social media to boost marketing and which tactics to use to optimize outreach. We go over the demographics for social media platforms and what to post to each platform. We also learn about what time to post on social media and why branding social media and implementing calendars is valuable. She explains the importance of keeping your brand’s message the same; even when promoting a generic holiday, it is much more important than you’d think. Once we went over the basics, I asked her about LinkedIn. Karen told me about the fascinating world of LinkedIn Pods and if you don’t know what those are, watch our video above. The surprising facts Karen presents about how to promote your business via social media marketing and get noticed are so illuminating, so check her out, and we’ll see you next week.