Hi everyone! I’m Bette Hochberger, CPA, CGMA. Choosing a Certified Public Accountant (CPA) isn’t just about finding someone to file your taxes. A good CPA can be your year-round advisor, helping you make smart financial decisions, stay compliant, and grow your wealth or business. But not all CPAs offer the same services, and not every CPA is the right fit for every situation. So how do you know who’s right for you?

First, Identify What You Actually Need

Before you start your search, get clear on what kind of help you’re looking for. Do you just need someone to file your annual tax return? Are you behind on your books and need ongoing accounting support? Or do you need strategic advice—like help with business planning, cash flow management, or understanding your tax situation?

For example:

  • Tax prep only? You might be fine with a CPA who focuses on tax returns during busy season.
  • Year-round support? Look for a CPA firm that offers monthly accounting or CFO-level services.
  • Need help with audits or financial statements? Make sure the CPA is licensed and experienced in assurance services.

Specialization Matters

Some CPAs specialize in certain industries or types of clients. A CPA who works primarily with real estate investors, for instance, will have deeper insights into deductions, 1031 exchanges, and cost segregation studies. If you run a medical practice, tech startup, or are in the crypto space, a CPA who understands your world will likely provide more value than someone who handles a little of everything.

Check for Credentials and Licensing

Always make sure the person you’re working with is actually a CPA. This means they’ve passed rigorous exams and are licensed by their state. You can look up their license status on your state’s board of accountancy website. If you’re expecting audit support or assurance work, this step is non-negotiable.

Consider Communication Style and Availability

Do you want someone who’s hands-on and quick to respond, or are you okay with a more traditional approach where you check in once a year? Make sure your expectations around communication, turnaround time, and tech tools (like client portals or online meetings) are a match.

Ask the Right Questions

When you meet with a potential CPA, don’t be afraid to ask:

  • What services do you offer beyond tax preparation?
  • Do you specialize in businesses or individuals?
  • How do you bill—hourly, flat fee, or subscription?
  • What’s your typical turnaround time for questions or deliverables?

The Right Fit Can Save You Money and Stress

Ultimately, choosing the right CPA comes down to more than just credentials. It’s about finding someone who understands your needs, communicates clearly, and helps you feel confident in your financial picture. Take the time to ask questions and do your research—you’ll thank yourself later.

Does this blog sound like you need a CPA? Schedule a meeting with us and we’d be happy to discuss your needs.

As always, stay safe, and I’ll see you next time!