Our Approach

Bette Hochberger:

Do the right thing… every time.
We always do the right thing, morally and ethically, before considering what is right financially.
Push the envelope, especially when it’s hard.

…but in this world, nothing can be said to be certain, except death and taxes.

– Benjamin Franklin

The Values

When Bette launched her firm, she knew it had to be different. Focused on the needs of the business owner, she built an organization that reflects her values. That dedication to being a value-driven firm helps us serve our clients better.

Honesty

Truthfulness Matters

Dishonest accountants go to jail. Every member of our team knows that we never do anything that’s not 100% honest.

Integrity

Morals Matter

We impress upon everyone we work with, internally and externally, that we always do the right thing, even when feeling pressured to do the wrong thing.

Respectful

Respect Our Clients

Zero tolerance for questionable billing, running up the clock, or pushing off a client’s needs.

Dependable

Always Reliable

Keep our word, always. If we can’t hit a deadline, we communicate early and quickly, never covering up.

Creative

Be an Artist

Even in accounting, we embrace our inner artist. We look for new and innovative ways to help our clients achieve their goals. We only hire individuals with outside interests.

Unique

Special and Different

Our team and our clients have a special spark, something that makes them unique. Everyone’s business and family needs are special, and we treat them as such.

Our Story

The Beginning

When a big national firm was acquiring a regional firm Bette was at, she saw how they treated small business owners, and she knew there had to be a better way. With nothing other than that conviction and grit, she launched her firm out of a spare bedroom in her home. Over the years the firm has steadily grown, as her clients stand by her and her focus on running an ethical account firm that puts the best interests of their clients first.

Pushing the Envelope

In 2014, we fully embraced Cloud Accounting, even though it was new and challenging… it was the right thing for our clients.

In 2018, we fully embraced Remote Work, even when other firms felt they needed to watch people… it was the right thing for our team.

In 2020, we studied the CARES Act, offering free webinars to the business community… it was the right thing for our clients and community.

History of our Firm

Giving Back

It is important that we serve the community that we are in. Bette is active in a variety of charitable causes, and she encourages every member of her team to participate in civic life. Volunteerism, charitable works, and helping local organizations is the code of who we are.

Charitable Causes

Price is what you pay; value is what you get.

– Warren Buffett

Our Team

Meet Our Exceptional Team: Committed to Excellence. Our seasoned professionals set high standards for success, and we welcome new teammates who share our dedication.

Bette Hochberger

Founder

Bette Hochberger is committed to helping her clients grow their businesses and build wealth. Unlike larger firms that ignore small businesses or neighborhood CPAs that only know tax returns, Bette made a cloud-based practice with talent from around the world to serve her clients.

Full Bio